Acid House Experience
FEBRUARY 1998 & REISSUED BY VIRGIN 2018
Original Genesis'88 Flyers 1988 / 90 - 1992 - 2011 / 12
Flyers were an important aspect of a promoters marketing campaign. In the formative years of 1988, early 1989, flyers were quite basic in their design. The brand is what carried the might of the organisation, eliminating the need for lengthily flyer text. These are the days before the ‘super DJ’ exploded onto the scene. Ravers followed the brand rather than DJs, promoters didn’t need huge DJ listings.
On Genesis flyers you’d often read ’Top DJ Line Up’ or ’Special Top DJs’. Their flyers were designed as invitations to cover themselves within the law. To appease safety concerns they announced ‘Fire Officer on Site’ and ‘Management Reserve the Right to Admission’. Genesis didn’t print flyers for all their events, word of mouth was enough to bring the masses on most occasions.
We scanned most flyers from Wayne Anthony’s personal collection and downloaded other Genesis flyers from the internet.